Wholesale built for performance
One platform for college and pro teams and other elite facilities to discover, order, and manage the highest-quality performance nutrition — including the specialty products that are hard to source anywhere else.
Why Performance Supply?
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We centralize the ordering process
Managing multiple vendors, websites, and retail runs takes valuable time away from fueling athletes. Performance Supply brings your team's fueling needs into one platform, giving dietitians, performance chefs, and team buyers a single place to browse, order, and manage products — with central wholesale access across every brand we carry.
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We ease the administrative burden
Fragmented invoices and small recurring orders overwhelm buyers and business offices. Performance Supply consolidates everything into one central invoice, simplifying purchasing and freeing dietitians, performance chefs, and administrators to focus on what actually matters: athlete performance.
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We curate and deliver the best brands
Broadline distributors aren't built to service elite athletes and premium consumers, so the highest-quality specialty products are scattered across the market and rarely available at wholesale to teams. We curate those brands and provide direct wholesale access, connecting them to the programs that benefit most — and giving brands a clear path into facilities that can be hard to reach.
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We'll go find it
Our catalog isn't the limit. If your staff wants a product we don't carry, we go source it and work to make it available to you at wholesale pricing. We act as a sourcing partner, not a static order guide — so a specific request from a dietitian or performance chef becomes a line on your next order instead of a dead end.
About Us
Performance Supply was started by Jack Rubenstein and Cash Young, childhood teammates from Atlanta who played baseball together growing up and then against each other in college — Jack at Emory and Georgia Tech, Cash at Georgia College and Kennesaw State.
Both ended up at SuckerPunch Pickles, where they built the pickle-juice hydration category in sports from nothing and sold it into more than 350 college and pro programs. That gave them a front-row seat to how teams actually source and evaluate nutrition, and they kept hearing the same two things from dietitians and performance chefs: the products they wanted were difficult to get at wholesale, and buying direct from a dozen brands meant a dozen invoices nobody wanted to process.
At the same time, high-quality nutrition brands had the opposite problem — no clear path into the sports ecosystem and no efficient way to scale into it.
Performance Supply was built to bridge that gap: one platform that gives teams central wholesale access to the best specialty products, and gives vetted brands a trusted route into performance sports.
